Manager, Platform Account, E-Commerce

Purpose & Overall Relevance for the Organisation:

Platforms (emarketplaces) play a key strategic role in accelerating our digital brand eCommerce strategy. Winning on these platforms through our flagship stores while delivering a premium end-to-end consumer experience will be key to success for this role.

As Manager Platform Account, you will be responsible and accountable to manage all the core functional capability pillars of Platform Strategy and end-to-end Platform flagship store management including key account management, partnership with key stakeholders of all functions in platforms, support to drive the digital transformation needed internally to fully leverage the platform opportunity & capabilities including the traffic management.

Key Responsibilities:

• Define SWOT for eCommerce landscape of Korea and develop right account mapping
• Ensure sufficient account management via Joint Business Plan in place, with clear platform (emarketplace) strategies, standards & guideline
• Implement online brand shop-in-shop management, responsible for all commercial and operational KPIs and implement commercial marketing and work with internal stakeholders and agencies to deliver the result
• Identify key selling products and give inputs on future buying to eCom buying and trading team
• Drive the key account relationship with Platforms Senior management & category teams
• Build and operate brand store site design/feature/content innovation
• Develop annual promotion calendar and execute online advertisement to drive traffic
• Champion the communication with all internal stakeholders to drive the premium shopping experience on platforms and keep our brand equity as a key contact person with eCom key functions such as eCom Buying & Trading, Operations, Consumer Experience, CS
• Execute regular data analysis, reporting, and optimization of store performance with key levers and opportunities for improvements.
• Manage our external agencies to meet agreed targets.

Key Relationships:

• CTC
• DTC
• Wholesale
• Brand team
• eCom Buying & trading team
• eCom Operations team
• eCom Consumer experience team
• External agencies and technology partners

Knowledge, Skills and Abilities:

• University degree, with solid years in consumer industry with at least 8 years in eCom business in sporting goods, FMCG, fashion industry
• Strong experience in working with platforms (emarketplaces) from brand side
• Experience in planning and managing large budgets across channels while achieving high volume growth targets.
• Strong strategic thinking and daily running business skillset to achieve the tremendously performance.
• Ambitious and results & profit oriented.
• Curious and passionate about eCommerce and the contribution of the different traffic channels. You live and breathe it. You are comfortable with the rapid evolution of eCommerce technology and are excited to continue to develop and enhance your knowledge, skills and experience. Experience with attribution modelling is a plus.
• Strong (written and verbal) communication and interpersonal skills. Collaborative, able to build strong relationships quickly.
• Excellent English language skills.