Senior Specialist, Sports Marketing Partner Management, Brand Adidas (1 Year)
Country :
South Korea 
Category : Management
Contract type : Permanent
Availability : Full time
Job description
PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION:
Develop and implement a Sports Marketing strategy for responsible sport(-s) in alignment with Global and APAC guidelines and ensure its execution in the country / cluster.
KEY RESPONSIBILITIES:
- Implement aligned Global and APAC Sports Marketing strategy and manage the execution of all contractual adidas obligations
- Monitor and execute the Sports Marketing activation of contractual rights and benefits granted within the respective sponsorship / license agreement
- Provide partners (player, club, federation, league) with the best service and excellent relationship management
- Manage local Sports Marketing MWB and Product order & inventory to provide athletes with best-in-class service to ensure the Brand reputation is well-established and managed
- Implement and track product endorsement strategies with partners, ensuring the relevant products/technologies are always worn and visible
- Drive Sports Marketing relationship and servicing of partners and ensure proper maintenance of AMS system; CAF
- Input of Country / Cluster needs for global asset activation to Senior Manager, Sports Marketing
- Establish and manage a brand-relevant local partner portfolio to support sports marketing activation plans.
- Support local events in close collaboration with Brand Activation team.
- Support global relevant events on occasions where the market is hosting the event (e.g. FIFA World Cup) align with the global direction.
- Track and monitor potential partners as well as current partners' performance results and reflect them into Sports Marketing Portfolio plans to maximize Sports Credibility and future activation opportunities.
- Ensure the consistency of global standard and apply to local partners' agreement
- Monitor partner prospects and secure the most relevant yet impactful ones that contribute to Brand Credibility
KPI's:
- Secure relevant and in-time partner portfolio
- Partner performance management - tracking and analysis
- Compliance to MWB guidelines
- Effective and efficient management of MWB and Product order & inventory
KEY RELATIONSHIPS:
- Global SpoMa/ Brand Partnership
- APAC SpoMa/ Brand Partnership
- Global & APAC BU
- APAC BA
- County/cluster BD
- Country/cluster BA/Key City/Membership
- External partners and influencers (Athletes, Federations, Clubs, Leagues, Agencies.)
KNOWLEDGE, SKILLS AND ABILITIES:
- Fact-based decision making when securing partners
- Strong interpersonal and communication skills (e.g. relationship management, facilitation, etc.)
- Strategic thinking with deep sports marketing knowledge
- Experience in sports marketing- federation, clubs and SpoMa agency preferred
- Strong influencing skills and negotiation skills
- MS Office skills
- Experience in both market and above market organization preferred
- Marketing budget management
- Fluent in English
- Fluent in local language (if applicable)
REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:
- University degree in business with marketing focus and ideally exposure to sports or a university degree in sports with marketing focus or other exposure to marketing
- Sporting goods industry experience preferred
- Proven track record in managing teams
- At least 2~3 years of Sports Marketing experience
Develop and implement a Sports Marketing strategy for responsible sport(-s) in alignment with Global and APAC guidelines and ensure its execution in the country / cluster.
KEY RESPONSIBILITIES:
- Implement aligned Global and APAC Sports Marketing strategy and manage the execution of all contractual adidas obligations
- Monitor and execute the Sports Marketing activation of contractual rights and benefits granted within the respective sponsorship / license agreement
- Provide partners (player, club, federation, league) with the best service and excellent relationship management
- Manage local Sports Marketing MWB and Product order & inventory to provide athletes with best-in-class service to ensure the Brand reputation is well-established and managed
- Implement and track product endorsement strategies with partners, ensuring the relevant products/technologies are always worn and visible
- Drive Sports Marketing relationship and servicing of partners and ensure proper maintenance of AMS system; CAF
- Input of Country / Cluster needs for global asset activation to Senior Manager, Sports Marketing
- Establish and manage a brand-relevant local partner portfolio to support sports marketing activation plans.
- Support local events in close collaboration with Brand Activation team.
- Support global relevant events on occasions where the market is hosting the event (e.g. FIFA World Cup) align with the global direction.
- Track and monitor potential partners as well as current partners' performance results and reflect them into Sports Marketing Portfolio plans to maximize Sports Credibility and future activation opportunities.
- Ensure the consistency of global standard and apply to local partners' agreement
- Monitor partner prospects and secure the most relevant yet impactful ones that contribute to Brand Credibility
KPI's:
- Secure relevant and in-time partner portfolio
- Partner performance management - tracking and analysis
- Compliance to MWB guidelines
- Effective and efficient management of MWB and Product order & inventory
KEY RELATIONSHIPS:
- Global SpoMa/ Brand Partnership
- APAC SpoMa/ Brand Partnership
- Global & APAC BU
- APAC BA
- County/cluster BD
- Country/cluster BA/Key City/Membership
- External partners and influencers (Athletes, Federations, Clubs, Leagues, Agencies.)
KNOWLEDGE, SKILLS AND ABILITIES:
- Fact-based decision making when securing partners
- Strong interpersonal and communication skills (e.g. relationship management, facilitation, etc.)
- Strategic thinking with deep sports marketing knowledge
- Experience in sports marketing- federation, clubs and SpoMa agency preferred
- Strong influencing skills and negotiation skills
- MS Office skills
- Experience in both market and above market organization preferred
- Marketing budget management
- Fluent in English
- Fluent in local language (if applicable)
REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:
- University degree in business with marketing focus and ideally exposure to sports or a university degree in sports with marketing focus or other exposure to marketing
- Sporting goods industry experience preferred
- Proven track record in managing teams
- At least 2~3 years of Sports Marketing experience
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